Over time, we have turned into a digital living world. If you need to find a restaurant nearby, you can use google maps. If you need party ideas or recipes, you check Pinterest. If you’re trying to make business connections, your go to’s are facebook or LinkedIn. We use social media without even realizing it.
For example, a consumer is more likely to check reviews from real people on social media platforms versus checking a company’s website and seeing the positive things they say about their own product or service. Nowadays, it’s easy to hop on Facebook and check out their reviews.
Your brand needs to come across as appealing. At the same time, you need to be engaging, posting, and sharing consistently on social media. Here’s a list of helpful tips for social media management, to help you save some time and encourage the growth of an audience along the way.
1. Focus on Creating Quality
You should always focus on the quality of your content before the quantity. It’s good to have a consistent flow of content, but always make sure it’s a quality post with relevant information based on insights. You want to be sure you are posting and sharing content that is great for consumer engagement.
2. Analyze Your Situation to Find When to Post and How Much
Figuring out how much you should post is as crucial as the quality of the content. You want to be posting consistently – this doesn’t have to be multiple times a day. Every platform has its proper amounts of weekly posts. Not sure how much? Connect with us at Amplify Marketing for help, but you ultimately should find what works for your business and only your business. Another tip is to stay in the loop of trending topics in the industry you’re in. Be a part of the conversation! This could potentially help consumer engagement and help you gain popularity.
3. Be Creative and Charming
When creating content, you need to be creative and charming. Consumers want to see things that are trending for longer than a week – try to create content that lasts a lifetime. Not sure what kind of content lasts a lifetime?? It’s up to analyzing your analytics, engagement numbers, and dates. They like to see content they haven’t read or watched before.
4. Be a Real Person, Tell the Audience a Story!
As consumers, we’re more likely to keep up with social media accounts who seem like they’re run by real people…NOT BOTS. They want to see visuals and words that are creative and match the brand. By posting personalized content, consumers realize that your company cares and there’s a personality behind the brand.
5. Utilize Social Media Analytics
How do you know how many people are engaging with your posts and following you if you don’t analyze analytics? You can make decisions based on data from analytics. Through analytics, you can track post engagement and URL clicks, which can be useful when trying to figure out what type of content to post or how much traffic is going to your website.
6. Engage With Followers
Engaging with your followers on social media makes you credible. Companies are responsible for using social media as a way to create and maintain connections with consumers to strengthen their brand. Respond to customers’ positive and negative reviews – listen to what they have to say. Thank them for being a loyal customer, or try to solve their problems with the product or service. You can quickly turn a bad review situation into a brand-building opportunity.
7. Plan Content
Plan out your content, so you have an idea about what to post. You can plan out your content easily by making a social media audit. Use excel to plan out month by month what your theme will be. You can base your content on the brand theme for the month. You can find keywords based on the topic to try and get more engagement from people who don’t follow you yet.