What do you think of when you think of the word ‘brand’? For most people, they think of Coca-Cola, NFL, Disney, Apple, Facebook, and Nike. And why is that? Why do the biggest names in the world come to mind when someone asks you to think of a “brand”? Well for obvious reasons, they are […]
Author: tom
Communicating and Conquering Events
Happy first week of October! We can’t believe we are already four days into October. Time flies when you have fun – and time is seriously flying for us here at Amplify! In our last blog post, “3 Events, 2 Gals, 1 Crazy Weekend”, I talked about a busy event weekend consisting of 2 private […]
3 Events, 2-Gals, 1 Weekend
What. A. Weekend! We have had one of the busier weekends lately with 3 events in two days. We kicked off the weekend of events with a private dinner for Prevention Works Inc. on Friday, September 21st at CJ’s Lubritorium right by the Kalamazoo Airport. The winner of MasterChef Season 4, Luca Manfe, prepared an […]
Design at Its Core
Most people think graphic design only consists of logos and websites, while design is so much more than that! It’s the labels of the brands we interact with on the shelves in our homes, it’s the products we buy, the magazines and pamphlets we pick up, the billboards we drive by. Design can be difficult […]