The Holiday Season NO ONE Expected! Written By: Marissa Chupp If you walk into any department store, you’re bound to see holiday décor and gifts much earlier this year. How about the recent ads for pumpkin spice lattes? Are you already seeing Halloween costumes? At this rate, Christmas décor will be hitting stores in late […]
Category: Amplify
Kalamazoo Hidden Treasures
Raise your hand if you love Kalamazoo as much as we do! It’s no surprise considering the many wonderful things to do in the ‘Zoo. Here is an interesting list of Kalamazoo Hidden Treasures to visit with your friends and family this year. Let us know what your favorite Kalamazoo icons are! Lillian Anderson […]
Super Bowl Advertisements: a Timeline
If you ask someone why they tune in for the Super Bowl, they’ll often respond that they only watch for the commercials. The Super Bowl is not just a show of the athletes’ amazing abilities, it is an opportunity for advertisers to really flex their creative muscle. However, the Super Bowl wasn’t always the […]
Ethics up in smoke: the recent ban on flavored e-cigarettes is only a small bump in the road for advertisers
People have been advertising since the beginning of time. We see advertisements for various products or services such as Hostess, Doritos, Ford, Amazon, and Nike everyday. What we as consumers don’t see is the people creating those advertisements. Have you ever stopped to think about who is behind the marketing? What may seem controversial to […]
How To Make Your Brand More Engaging On Social Media
It’s safe to say that when Mark Zuckerburg created Facebook in 2004 he changed the world. Today connecting with each other is easier than ever, and in turn it is easier than ever to connect with your customers. However, the land of social media has expanded exponentially and it can be challenging to keep […]
6 Tips to Amp Up Your Next Fundraising Event
Fundraising is hard work. Whether you are helping sell Girl Scout Cookies or putting on the charity gala of the year, there is a ton that goes into pulling off a successful fundraising event. Events need to be engaging while also being productive and focused on their main goal, raising money for a […]
Social Media Consultants and Event Planners: the Magic of the Amplify Team
When you’re looking for the area’s most experienced social media consultants and event planners, look no further than Amplify. Our team of experienced creatives will work with you to create sophisticated, thought-provoking campaigns that dazzle your customers and – more importantly – generate ongoing, positive buzz. Multidisciplinary and highly attuned to today’s social media landscape, […]
3 Events, 2-Gals, 1 Weekend
What. A. Weekend! We have had one of the busier weekends lately with 3 events in two days. We kicked off the weekend of events with a private dinner for Prevention Works Inc. on Friday, September 21st at CJ’s Lubritorium right by the Kalamazoo Airport. The winner of MasterChef Season 4, Luca Manfe, prepared an […]