Black Friday and Cyber Monday: Insights By: Marissa Chupp The holiday shopping season is upon us! Do you get excited waking up at the crack of dawn to rush to your favorite stores for amazing Black Friday deals? How about snuggling up in your pajamas with a cup of coffee on Monday morning […]
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Nebraska’s new state slogan demonstrates the power of edgy advertising
Tim Allen’s voice comes through your TV. A beautiful sunset appears over a lake. The Mackinac Bridge stands in all its glory. A skier flies down a hill of fresh powder. Tahquamenon Falls cascades into a rush of water. The Silver Lake Sand Dunes tower over two bodies of water. Lighthouses beam. Pure Michigan shines […]
Companies cash in on sustainability marketing platforms
In 2006, Toms Shoes launched their brand with the platform of helping people in third world countries. Toms marketed the idea that if you buy a pair of their shoes you are helping provide a pair of shoes for someone in need. Consumers ate this up. This “do good” platform sold millions of shoes. It […]
Behind The Mask
The Amplify team works to create exceptional and thought-provoking experiences. Whether we’re planning an extraordinary event or creating catchy branding, we believe in challenging ourselves. We believe in doing what’s necessary to take our clients to the next level. We approach every project as a puzzle trying to work out the absolute best ways to […]
Branding in Today’s World
What do you think of when you think of the word ‘brand’? For most people, they think of Coca-Cola, NFL, Disney, Apple, Facebook, and Nike. And why is that? Why do the biggest names in the world come to mind when someone asks you to think of a “brand”? Well for obvious reasons, they are […]