By Terry Watson We cut our teeth on the old keyline desks with pots of glue and cut-apart type creating the images for my designs. We’ve moved through the trends and industry shifts from cut-and-paste to digital design. Now they tell us print is dead. The truth is more complex. Yes, some areas of the […]
Top 5 Digital Marketing Trends to Follow in 2022
By: Olivia Bentley “Good marketing makes the company look smart. Great marketing makes the customer feel smart,” – Joe Chernov. Today, marketing is so much more than just print and TV or radio ads. Digital marketing is a new ball game with common tactics that apply to traditional advertising, but with a few major differences […]
Black Friday and Cyber Monday: Insights
Black Friday and Cyber Monday: Insights By: Marissa Chupp The holiday shopping season is upon us! Do you get excited waking up at the crack of dawn to rush to your favorite stores for amazing Black Friday deals? How about snuggling up in your pajamas with a cup of coffee on Monday morning […]
The Holiday Season NO ONE Expected!
The Holiday Season NO ONE Expected! Written By: Marissa Chupp If you walk into any department store, you’re bound to see holiday décor and gifts much earlier this year. How about the recent ads for pumpkin spice lattes? Are you already seeing Halloween costumes? At this rate, Christmas décor will be hitting stores in late […]
Kalamazoo Hidden Treasures
Raise your hand if you love Kalamazoo as much as we do! It’s no surprise considering the many wonderful things to do in the ‘Zoo. Here is an interesting list of Kalamazoo Hidden Treasures to visit with your friends and family this year. Let us know what your favorite Kalamazoo icons are! Lillian Anderson […]
Nebraska’s new state slogan demonstrates the power of edgy advertising
Tim Allen’s voice comes through your TV. A beautiful sunset appears over a lake. The Mackinac Bridge stands in all its glory. A skier flies down a hill of fresh powder. Tahquamenon Falls cascades into a rush of water. The Silver Lake Sand Dunes tower over two bodies of water. Lighthouses beam. Pure Michigan shines […]
Super Bowl Advertisements: a Timeline
If you ask someone why they tune in for the Super Bowl, they’ll often respond that they only watch for the commercials. The Super Bowl is not just a show of the athletes’ amazing abilities, it is an opportunity for advertisers to really flex their creative muscle. However, the Super Bowl wasn’t always the […]
What is an influencer?
Today, it is not difficult to find a twenty-something who is “self-employed”. But how are they doing it? They are an influencer. Influencers have become commonplace in the world of millennials. These are individuals who have figured out how to brand themselves and create a business out of it. Not only are they self-employed, but […]
Companies cash in on sustainability marketing platforms
In 2006, Toms Shoes launched their brand with the platform of helping people in third world countries. Toms marketed the idea that if you buy a pair of their shoes you are helping provide a pair of shoes for someone in need. Consumers ate this up. This “do good” platform sold millions of shoes. It […]
Ethics up in smoke: the recent ban on flavored e-cigarettes is only a small bump in the road for advertisers
People have been advertising since the beginning of time. We see advertisements for various products or services such as Hostess, Doritos, Ford, Amazon, and Nike everyday. What we as consumers don’t see is the people creating those advertisements. Have you ever stopped to think about who is behind the marketing? What may seem controversial to […]