When you’re planning a major special occasion or corporate event, there are a lot of ways to make the gathering memorable. You can hire live music, create a relaxing atmosphere, or organize around an interesting theme. You can max out your budget on props, hand out amazing gift bags, or tailor individual experiences for each guest. But, that old saying is true: the quickest way to a man’s (or woman’s!) heart is through their stomach. There’s no more tried-and-true, proven way to keep your guests entertained than by offering delicious food and wine pairings. So, let’s take a look at how you can make that happen!
Food or Wine, Pick One
First, pick a style of food or a favorite wine to serve as your starting point. This starting point will allow you to build a cohesive menu that will work together harmoniously to produce a singular, memorable experience. Whether you pick classic American food, Japanese sushi, or dry, white wine as your starting point, the food or wine that you choose will serve as a foundation for the rest of your menu.
Build Up
Next, build up from your foundation. If you selected sushi, start researching possible wine pairings. Maybe you want to create an authentic experience and offer sake. Or, you could go a sweeter route, matching it up with a nice Prosecco. No matter which way you go, this is where you reinforce your initial choice and begin to truly develop the flavor of your event.
And Build Out
Once you have your core pairing, start building outward. Look for similar pairings that will complement the core pairing. If you’ve gone with classic American food and hearty, red wines, you’ll likely be offering a number of starches and meat dishes. Try to find a selection of spirits that work within those constraints: a red, a white, a rose, and a dessert wine.
At Amplify Marketing, we help our customers create memorable, exciting occasions and corporate events. If you’re looking for a little help, we encourage you to reach out to us today to discuss your plans!