By: Olivia Bentley “Good marketing makes the company look smart. Great marketing makes the customer feel smart,” – Joe Chernov. Today, marketing is so much more than just print and TV or radio ads. Digital marketing is a new ball game with common tactics that apply to traditional advertising, but with a few major differences […]
Category: Social Media Management
The Holiday Season NO ONE Expected!
The Holiday Season NO ONE Expected! Written By: Marissa Chupp If you walk into any department store, you’re bound to see holiday décor and gifts much earlier this year. How about the recent ads for pumpkin spice lattes? Are you already seeing Halloween costumes? At this rate, Christmas décor will be hitting stores in late […]
What is an influencer?
Today, it is not difficult to find a twenty-something who is “self-employed”. But how are they doing it? They are an influencer. Influencers have become commonplace in the world of millennials. These are individuals who have figured out how to brand themselves and create a business out of it. Not only are they self-employed, but […]
Ethics up in smoke: the recent ban on flavored e-cigarettes is only a small bump in the road for advertisers
People have been advertising since the beginning of time. We see advertisements for various products or services such as Hostess, Doritos, Ford, Amazon, and Nike everyday. What we as consumers don’t see is the people creating those advertisements. Have you ever stopped to think about who is behind the marketing? What may seem controversial to […]
How To Make Your Brand More Engaging On Social Media
It’s safe to say that when Mark Zuckerburg created Facebook in 2004 he changed the world. Today connecting with each other is easier than ever, and in turn it is easier than ever to connect with your customers. However, the land of social media has expanded exponentially and it can be challenging to keep […]
7 Social Media Marketing Essentials
Over time, we have turned into a digital living world. If you need to find a restaurant nearby, you can use google maps. If you need party ideas or recipes, you check Pinterest. If you’re trying to make business connections, your go to’s are facebook or LinkedIn. We use social media without even realizing it. […]