Tim Allen’s voice comes through your TV. A beautiful sunset appears over a lake. The Mackinac Bridge stands in all its glory. A skier flies down a hill of fresh powder. Tahquamenon Falls cascades into a rush of water. The Silver Lake Sand Dunes tower over two bodies of water. Lighthouses beam. Pure Michigan shines […]
Tag: Amplify
Super Bowl Advertisements: a Timeline
If you ask someone why they tune in for the Super Bowl, they’ll often respond that they only watch for the commercials. The Super Bowl is not just a show of the athletes’ amazing abilities, it is an opportunity for advertisers to really flex their creative muscle. However, the Super Bowl wasn’t always the […]
Ethics up in smoke: the recent ban on flavored e-cigarettes is only a small bump in the road for advertisers
People have been advertising since the beginning of time. We see advertisements for various products or services such as Hostess, Doritos, Ford, Amazon, and Nike everyday. What we as consumers don’t see is the people creating those advertisements. Have you ever stopped to think about who is behind the marketing? What may seem controversial to […]
How To Make Your Brand More Engaging On Social Media
It’s safe to say that when Mark Zuckerburg created Facebook in 2004 he changed the world. Today connecting with each other is easier than ever, and in turn it is easier than ever to connect with your customers. However, the land of social media has expanded exponentially and it can be challenging to keep […]
6 Tips to Amp Up Your Next Fundraising Event
Fundraising is hard work. Whether you are helping sell Girl Scout Cookies or putting on the charity gala of the year, there is a ton that goes into pulling off a successful fundraising event. Events need to be engaging while also being productive and focused on their main goal, raising money for a […]
Amplify Marketing & Event Planning: Avengers: Endgame
Avengers: Endgame Coming off the Dumbo premiere, we focused our time on the premiere of Avengers: Endgame! It was up to us to plan and execute a smaller event for a client and his guests. Celebration Cinema has a theatre great for small parties and Amplify Marketing and Event Planning took advantage of it! Great […]
5 Steps to Building a Brand!
1. Establish what your brand represents. Spend a full day with three or four of your top team members brainstorming what you want your brand to represent. Create a list of your business’s core strengths, and as a team, combine how you want to be understood with your core strengths to create a brand purpose, […]
Customer Experience – The Key to Growth!
Customer experience is the overall understanding and perception of a brand that comes from interactions between the business and its clients. How your client or customer views, your brand is valuable because that turns into how that client’s friends, family, coworkers, etc. form an opinion of your brand. The experience your customers have can be […]