Tim Allen’s voice comes through your TV. A beautiful sunset appears over a lake. The Mackinac Bridge stands in all its glory. A skier flies down a hill of fresh powder. Tahquamenon Falls cascades into a rush of water. The Silver Lake Sand Dunes tower over two bodies of water. Lighthouses beam. Pure Michigan shines […]
Tag: Branding
Super Bowl Advertisements: a Timeline
If you ask someone why they tune in for the Super Bowl, they’ll often respond that they only watch for the commercials. The Super Bowl is not just a show of the athletes’ amazing abilities, it is an opportunity for advertisers to really flex their creative muscle. However, the Super Bowl wasn’t always the […]
Ethics up in smoke: the recent ban on flavored e-cigarettes is only a small bump in the road for advertisers
People have been advertising since the beginning of time. We see advertisements for various products or services such as Hostess, Doritos, Ford, Amazon, and Nike everyday. What we as consumers don’t see is the people creating those advertisements. Have you ever stopped to think about who is behind the marketing? What may seem controversial to […]
How To Make Your Brand More Engaging On Social Media
It’s safe to say that when Mark Zuckerburg created Facebook in 2004 he changed the world. Today connecting with each other is easier than ever, and in turn it is easier than ever to connect with your customers. However, the land of social media has expanded exponentially and it can be challenging to keep […]
Behind The Mask
The Amplify team works to create exceptional and thought-provoking experiences. Whether we’re planning an extraordinary event or creating catchy branding, we believe in challenging ourselves. We believe in doing what’s necessary to take our clients to the next level. We approach every project as a puzzle trying to work out the absolute best ways to […]
8 Unique Ways to Build Your Company’s Brand!
In today’s business world, branding is everything! Branding is solely based on building credibility for the products or services offered to customers. Branding becomes the building blocks of a company. A company’s brand often leads to how their target market feels about their product or service. Branding and marketing go hand in hand. Branding lets […]
The Dumbo Premiere!
2019 has been exciting so far for our team at Amplify Marketing & Event Planning! We just accomplished an actual circus for a special client of ours. It was up to us to plan and execute a corporate event that both the client and his friends and family would be blown away by. This night […]
5 Steps to Building a Brand!
1. Establish what your brand represents. Spend a full day with three or four of your top team members brainstorming what you want your brand to represent. Create a list of your business’s core strengths, and as a team, combine how you want to be understood with your core strengths to create a brand purpose, […]