Customer experience is the overall understanding and perception of a brand that comes from interactions between the business and its clients.
How your client or customer views, your brand is valuable because that turns into how that client’s friends, family, coworkers, etc. form an opinion of your brand. The experience your customers have can be the critical factor for whether your brand is going to grow, or fizzle, in the consumer industry. Ensuring that your customers have experiences that leave lasting impressions is how you can create and maintain a positive reputation.
At Amplify, we treat all of our clients as if they are part of our team. The initial consultation is welcoming and in a positive and friendly environment. We want our potential clients, and even our existing clients to always know they can count on us to assist them with anything. A lot of people think that excellent customer experience ends once the service has finished, but that’s not the case.
A great customer experience extends far beyond the final day of service. Customer experience isn’t always fast email responses, and open availability for last minute appointment slots, it’s also the little things. It’s learning clients or customers mission, values, and goals. It’s also the birthday cards for clients, or small gifts for milestones, even hand-written thank you notes after a consultation are gestures that take little time to put together but leave positive impressions on your clients.
Excellent customer experience is essential for many reasons. It can not only make loyal clients, but it can also prevent customers from leaving for things like price. If you make your customer experience an experience they won’t be able to forget, a client can easily put aside the price tags of products and services. Happy customers are the best ambassadors for your brand! And we all know what referrals lead to…a possibility for more clients!
Simply put, the best way to remember how valuable a client’s experience is, is to make their experience of how you would want yours to be.