1. Establish what your brand represents.
Spend a full day with three or four of your top team members brainstorming what you want your brand to represent. Create a list of your business’s core strengths, and as a team, combine how you want to be understood with your core strengths to create a brand purpose, also known as a mission statement.
It’s to the point, yet inspiring. I know precisely what Amplify Marketing and Event Planning is all about whether or not I’ve used their services. Your mission statement provides the vision and inspiration your staff needs to understand what the company stands for and what their work should reflect on.
2. Stand out from the crowd.
It’s a must for you to find ways to have an advantage over the competition. Observe what your competition is doing on social media platforms, how they’re engaging with followers and clients, and how they are advertising. It’s aggressive marketing, so by observing, you are positioning your brand’s personality to be more successful and creative.
3. Find your target audience.
It’s time to think specific and think about the exact person who will benefit from your service or product. Are they CEO’s? Are they small business owners? Are they members of Kalamazoo, Michigan? Do they live in Portage, Michigan? Do they have a family? Are they between the ages of 25-60?
You may find this process boring and be tempted to skip it, but that’s what brand building is. The more you target your audience, the more your brand will stick out from others.
4. Be consistent.
You have found your target audience; your next step is to make sure they recognize you. You want your consumers to understand that they will always get the same service – no matter the day or month. The language and design your team use should always be based on the brand, whereas public relations, marketing, advertising, and sales must be coordinated and aligned with one another. It may be best to have one designer and copywriter to protect the brand from inconsistencies.
5. Internal branding is important.
Internal branding is equally as essential as external branding. This world is all about word-of-mouth marketing and has become even more popular with the help of social media. The best people who can speak word-of-mouth about your company are your employees. A company’s employees are essentially their brand ambassadors. Involve your employees in the promotions of your brand to help them feel part of the culture.
For more steps on how to effectively brand your business, sign up for our monthly newsletters. And if you would love help with branding your business, give us a call at 269-251-9067!
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Enjoy!
-Madison Shealy