By Terry Watson We cut our teeth on the old keyline desks with pots of glue and cut-apart type creating the images for my designs. We’ve moved through the trends and industry shifts from cut-and-paste to digital design. Now they tell us print is dead. The truth is more complex. Yes, some areas of the […]
Category: Branding
Top 5 Digital Marketing Trends to Follow in 2022
By: Olivia Bentley “Good marketing makes the company look smart. Great marketing makes the customer feel smart,” – Joe Chernov. Today, marketing is so much more than just print and TV or radio ads. Digital marketing is a new ball game with common tactics that apply to traditional advertising, but with a few major differences […]
The Holiday Season NO ONE Expected!
The Holiday Season NO ONE Expected! Written By: Marissa Chupp If you walk into any department store, you’re bound to see holiday décor and gifts much earlier this year. How about the recent ads for pumpkin spice lattes? Are you already seeing Halloween costumes? At this rate, Christmas décor will be hitting stores in late […]
Super Bowl Advertisements: a Timeline
If you ask someone why they tune in for the Super Bowl, they’ll often respond that they only watch for the commercials. The Super Bowl is not just a show of the athletes’ amazing abilities, it is an opportunity for advertisers to really flex their creative muscle. However, the Super Bowl wasn’t always the […]
What is an influencer?
Today, it is not difficult to find a twenty-something who is “self-employed”. But how are they doing it? They are an influencer. Influencers have become commonplace in the world of millennials. These are individuals who have figured out how to brand themselves and create a business out of it. Not only are they self-employed, but […]
Ethics up in smoke: the recent ban on flavored e-cigarettes is only a small bump in the road for advertisers
People have been advertising since the beginning of time. We see advertisements for various products or services such as Hostess, Doritos, Ford, Amazon, and Nike everyday. What we as consumers don’t see is the people creating those advertisements. Have you ever stopped to think about who is behind the marketing? What may seem controversial to […]
How To Make Your Brand More Engaging On Social Media
It’s safe to say that when Mark Zuckerburg created Facebook in 2004 he changed the world. Today connecting with each other is easier than ever, and in turn it is easier than ever to connect with your customers. However, the land of social media has expanded exponentially and it can be challenging to keep […]
6 Tips to Amp Up Your Next Fundraising Event
Fundraising is hard work. Whether you are helping sell Girl Scout Cookies or putting on the charity gala of the year, there is a ton that goes into pulling off a successful fundraising event. Events need to be engaging while also being productive and focused on their main goal, raising money for a […]
8 Unique Ways to Build Your Company’s Brand!
In today’s business world, branding is everything! Branding is solely based on building credibility for the products or services offered to customers. Branding becomes the building blocks of a company. A company’s brand often leads to how their target market feels about their product or service. Branding and marketing go hand in hand. Branding lets […]
5 Steps to Building a Brand!
1. Establish what your brand represents. Spend a full day with three or four of your top team members brainstorming what you want your brand to represent. Create a list of your business’s core strengths, and as a team, combine how you want to be understood with your core strengths to create a brand purpose, […]